If you want to know if your website is correctly designed to attract new business on a regular basis, our expert search engine optimization and web design experts have come up with a test for you to employ.
Most sales training institutes will tell you that you have three seconds to capture the interest of your customers. In that time, they make a decision about who you are, how credible your product or service is and, ultimately, whether or not they will buy from you. Your website is no different. Your homepage should tell your customers what you do within that three seconds, and it should tell them at a glance. You need to quickly and simply tell your customers what you do in order to get them to stick to your website and move towards making an inquiry or a sale.
Remember, this may be the first time a customer has come to your website, now is your chance to grab their attention. Your website must make it ABSOLUTELY clear what you do at a glance. Use images that show what you do and make it clear where they can find the sections they want. If they have to guess your web site won’t work.
The next part of our three second test is whether users can find information quickly. I don’t know about you but I want information now and as fast as possible. When visitors arrive at your website’s home page, display information relevant in the form of a headline which can be found easily and quickly. Do this and your home page will convert loads of visitors into inquiries.
Less is more as it pertains to content on your website. Reduce the content to a minimum and stick it! When was the last time you read through a three page sales pitch? A simple statement about your products or services and who your customers are is all that you need on the homepage. Using strong “calls to action” will also help lead your customer into the relevant areas of your website. In other words, instruct them to click on a link to look at a different section.
The logo, image and branding of your website needs to reflect the all those marketing efforts being done. Don’t be casual if all your advertising is in a businesslike, formal tone. Consistency in the “look and feel” of your business colors, and font will help customers remember you.
This is the actual test our expert search engine optimization and web design experts use to gauge the quality of a site.